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Will Programmatic Ad Planning Finally Become More Art Than Science? By KDB
6 06
I have never bought the notion of a division between the programmatic practices we are marvelling at today and the supposed golden age of creative advertising, typified by the 1950s or 80s. At...
Experian Launches Audience Management Platform To Make Programmatic TV A Reality By KDB
3 05
Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology,...
State of the data nation: Biggest programmatic ad spenders revealed By KDB
12 04
A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth. The findings, from Eyeota, come...
Marketers mustn’t be afraid to click on ads By KDB
11 04
There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for our industry, would it hurt to consider, on...

Wir glauben, dass Echtzeit Bieten ist die ideale Wahl für einen erfolgreichen Display-Werbung von mit soziodemografischen Daten unserer exklusiven Technologie und spezifische Targeting mit dem Fokus auf Benutzer Umsetzung.

Emanuel Winkler - Germany Country Manager
Già da due anni crediamo fortemente nel Real Time Bidding e il mercato risponde in modo esaltante. Siamo una vera opportunità sia per le grandi agenzie e grandi aziende sia per le piccole e medie aziende.

Massimo De Lucia - Italian Country Manager

Recent Posts

Will Programmatic Ad Planning Finally Become More Art Than Science?

Experian Launches Audience Management Platform To Make Programmatic TV A Reality

State of the data nation: Biggest programmatic ad spenders revealed

Marketers mustn’t be afraid to click on ads

iHeartRadio welcomes programmatic ad sales

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