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Instagram Extends Video Ads To 60 Seconds
  • 30
    Mar

Instagram Extends Video Ads To 60 Seconds

Instagram today announced that it began running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Until now, the maximum length for video ads was 30 seconds, already longer than the 15-second videos users are allowed to post. Instagram tells me that “We recognize that advertisers have a variety of creative resources and want to bring...

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Virtual Reality Branches Off into Specialized Content Niches, Publishers Poised to Capitalize
  • 25
    Mar

Virtual Reality Branches Off into Specialized Content Niches, Publishers Poised to Capitalize

Even if you missed the Time Magazine cover article last August, weren't able to attend CES 2016, or have overlooked the countless headlines, posts and tweets about it over the past several months, it's hard to ignore the facts: Virtual reality is a reality, and VR technology has captured the awe and imagination of consumers hungry for a...

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Gameloft restructure hits bottom line
  • 24
    Mar

Gameloft restructure hits bottom line

Gameloft said its 2015 strategic plan, including a global reorganisation of teams and “significant cost cutting measures”, has started to “bear fruit”. The company’s full-year loss of €24.2 million compared with a prior year loss of €6.4 million, on revenue of €256 million, an increase of 13 per cent year-on-year.Michel Guillemot, CEO, said that the restructure affected almost 20 per cent of the company’s staff, with 850 positions closed, with charges weighing...

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Programmatic TV? Not in 2016, though data-driven TV buying is hot
  • 24
    Mar

Programmatic TV? Not in 2016, though data-driven TV buying is hot

In the digital advertising world, the big story over the past few years has been programmatic. Such automated buying was just a blip a few years ago, but now represents the majority of sales for display advertising. Can the same happen to TV? The answer is, "It depends." If you take the long view, programmatic TV will likely...

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Varick Media Management Partners With Zemanta
  • 23
    Mar

Varick Media Management Partners With Zemanta

Programmatic advertising company Varick Media Management announced today its integration with Zemanta, a native DSP. With this partnership, Varick will be able to purchase native ads programmatically across inventory sources, formats and devices to reach a brand's target audience. According to eMarketer, over 50% of advertisers think that access to native inventory is one of the most important...

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Andy Morley Joins Tremor Video to Lead Programmatic Efforts in UK
  • 14
    Mar

Andy Morley Joins Tremor Video to Lead Programmatic Efforts in UK

NEW YORK - Tremor Video, Inc. (NYSE: TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, today announced Andy Morley has joined as Managing Director, UK. As head of the London office, he will report to Greg Smith, Senior Vice President, Programmatic Business Development. In this role Morley will be responsible for...

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Going Native
  • 9
    Mar

Going Native

With concerns growing over the impact that ad blocking has on traditional forms of display and video advertising, many publishers and advertisers are looking for alternative methods of reaching consumers. Native advertising, especially native video, has seen rapid growth over the past few years, and many firms are investing increasing amounts in finding ways to organically deliver brand...

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Programmatic advertising can re-program you
  • 8
    Mar

Programmatic advertising can re-program you

A new study in the Journal of Consumer Research shows that ads may change how you feel about yourself. Researchers found that people who knew they were seeing targeted ads, and if they were served greener or more sophisticated products, began to think about themselves as greener and classier. In short, you become what the ads say you...

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Programmatic ads provide greater ROI than traditional media, claims survey
  • 7
    Mar

Programmatic ads provide greater ROI than traditional media, claims survey

A majority of marketers say programmatic ads provide a greater return on investment than traditional media, according to new research by digital marketing specialists AdRoll. The report, which surveyed 220 UK senior people working in marketing or advertising, found that 61 per cent of them believe programmatic ads provide a greater ROI than traditionally bought forms of media....

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NBCUniversal Will Allow Programmatic Ad Buys Across TV Networks
  • 7
    Mar

NBCUniversal Will Allow Programmatic Ad Buys Across TV Networks

NBCUniversal will allow advertisers to purchase some of its most expensive advertising inventory through a method that was created with the goal of making the price as cheap as possible. The Comcast-controlled entertainment giant said it would make a portion of advertising across all of its broadcast and cable networks available for purchase via so-called “programmatic” technology, which helps marketers...

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