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Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store. Year over year, there is general see consistency across the App Annie top 10, and this year was no exception. Japanese publisher Mixi shot up to #3, South Korea’s Netmarble...

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EnterpriseWorx is proud to announce that is has acquired Engenuity, a high-performing digital marketing agency. This strategic decision was taken by EnterpriseWorx management as it realised digital marketing is one of the fastest-growing industries in the world. Engenuity was chosen primarily due to the company's highly advanced skills in the digital marketing space as well as for its...

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NBCUniversal is expanding its programmatic media product by launching NBCUx for linear TV. Beginning this autumn, advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks. Over the past two years, NBCUniversal has made more and more programmatic buying available to advertising...

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Yet more consolidation underway in the ad tech business, and a resting place for what was once a leading authority for ranking important blogs and other sites online: Synacor, a company that provides monetization services for ISPs, carriers and others that offer content services, has acquired Technorati. Alongside the official confirmation, Synacor also posted an 8-K form with...

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In a deal clearly aimed at driving revenue growth for its current crop of service provider partners while also expanding into new markets, Synacor said it is acquiring digital advertising technology company Technorati. Synacor, a company that makes Web portals, TV Everywhere authentication systems and provides email services, currently represents about 20 million “uniques” through partnerships with MVPDs and...

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iSpot.TV has launched a new measurement tool for tracking how many people are watching commercials in real time no matter whether they air live or appear via digital video recorders, video on demand or over-the-top. Ads will be monitored across 10 million screens via automated content recognition technology embedded in participating TV sets. Most major studios have already...

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Media agency group IPG Mediabrands is claiming an Australian first with the launch of a programmatic trading platform for outdoor digital advertising. The move by the group, whose agencies include UM, Initiative and BPN, sees its programmatic buying division Cadreon partner with out-of-home businesses Brandscreen and Site Tour to launch real time buying of digital inventory across nearly...

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Verizon would roll Yahoo's video assets in with AOL, the unit that until its purchase last May was a direct competitor to Yahoo. But what benefits could Yahoo's assets provide to Verizon's video strategy? Which ones would be redundant? In addition to its video content -- original series like Sin City Saints, a fourth season of Community, and...

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London-based Admedo, the programmatic advertising platform used by the likes of Boots and Airbnb, has secured a $6m Series B investment led by MMC Ventures. Admedo will open a new office in Dubai with the capital Programmatic is an approach to online advertising that that enables firms to buy and sell digital inventory based on data, while Admedo’s...

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Yahoo CEO Marissa Mayer has a list. And on it are exactly three options, according to numerous sources close to the situation: Invest/Maintain/Kill. You get the idea pretty quickly — and that is now the guiding force behind the restructuring of the Silicon Valley Internet giant, which has begun slowly at the company with Mayer’s old trick of...