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When you think of programmatic advertising, what are the first places that come to mind? The obvious are the United States and Europe. They are huge consumer based regions, and they have easy access to the internet. This seems like the prime territory for programmatic advertising, but what about Latin America? Latin America’s technology world is growing, and...

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German startup will hope to pioneer app-to-app retargeting in the increasingly dominant segment of digital advertising Do not let anyone tell you that adtech is dead. In fact, it is following you everywhere. Berlin-based ad-retargeting firm Remerge has announced that they have grabbed a $3 million infusion from Point Nine Capital and other investors. With the fresh infusion...

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YouTube Gaming is finally going public today, a year after Google lost a Twitch.tv buy offer to Amazon. The website will be live "wherever YouTube is available", and the custom will launch in the US and UK, with other countries to follow soon. YouTube Gaming is designed to be the go-to place for everything game related. "Let's Play" videos...

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Programmatic TV advertising is a hot and buzzword-y concept that’s projected to be the next big billion-dollar thing, which is funny considering that it’s not even a “thing” right now at all. Programmatic television ads — targeted TV advertising auctioned off via a real-time bidding platforms, so different audience demographics see different ads during the same television shows...

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Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media buying efficiency, and achieve better performance from their digital campaigns. The world’s largest consumer brands – including the likes of Kellogg, Procter & Gamble, Netflix and Kimberley Clarke – have, for the past few...

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A casual observer might be forgiven for thinking that Facebook’s relative ubiquity equates to an advertising done deal, with Google being the net loser. Research from Statista suggests a different picture (see embed above.) In one sense, the results should not surprise. State control in China, for example, would preclude social networks from achieving enough traction to be...

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For Starbucks, digital is paying off. On July 23, the retailer reported their Q3 results and 39-week fiscal year to date. Starbucks' year over year increased nearly 18 million in the United States, and the Q3 is one of the “strongest and most remarkable quarters in over 23 years,” according to Howard Schultz, Starbucks Chairman and CEO.  Schultz...

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When technology and advertising converge, the result is programmatic buying... This is revolutionising the way advertising is bought and sold around the world, as programmatic buying places the audience at the centre of the media buying process. Already 33% of digital advertising globally is bought through programmatic channels. AddSuite has been appointed to the Google DoubleClick Bid Manager...

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Digital advertising in Australia will become an $11 billion industry over the next five years, growing at about 11 per cent a year, according to a report from global analytics firm Socintel360. At that point, more than 50c in every advertising dollar will go online. But the Digital Advertising Spend in Australia report also forecasts that by 2019, almost...

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It’s nearly the weekend, and no doubt your mind is already in the pub and halfway through its first drink.  But hold up a second. I bet your local doesn’t have access to the finest set of digital marketing stats on the internet as of today. Does it? Yeah, thought not. I can almost hear your mind necking...