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MediaMath acquires Spree7, a leading German programmatic advertising company
  • 19
    Nov

MediaMath acquires Spree7, a leading German programmatic advertising company

BERLIN, Nov. 18, 2015 /PRNewswire/ – MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, today announced its acquisition of Spree7, a leading digital media consulting and programmatic implementation firm. The acquisition empowers MediaMath to drive programmatic media and data management solutions in Germany, Austria and Switzerland (DACH). MediaMath also announced the appointment of Spree7′s CEO, Viktor...

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Facebook sees mcommerce spike to 30pc of online sales
  • 16
    Nov

Facebook sees mcommerce spike to 30pc of online sales

Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform. Facebook IQ’s newest insight highlights the rise of mobile commerce while placing a spotlight on mobile, the one channel experiencing dizzying highs when it comes to retail purchases. During...

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Guest comment: The changing role of programmatic in Europe: a buy-side perspective
  • 12
    Nov

Guest comment: The changing role of programmatic in Europe: a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google. Authors · Paul Coffey, Director, CSI Platforms, EMEA at Google · Alison Fennah, Executive Business Advisor at IAB Europe The future’s bright: Programmatic adoption in Europe...

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Ad blocking: new IAB research shows that ‘adblockalypse’ is still a way off
  • 11
    Nov

Ad blocking: new IAB research shows that ‘adblockalypse’ is still a way off

Ad blocking may not be the end of the world as we know it, at least according to the latest research from the Internet Advertising Bureau (IAB). A YouGov survey of 2000 or so UK adults shows a small rise in the ‘propensity’ to ad block, from 15 per cent to 18 per cent. But 40 per cent...

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SEO vs. PPC [Infographics]
  • 4
    Nov

SEO vs. PPC [Infographics]

Digital marketing is the ultimate phase of the Internet World. Irrespective of its nature, one of the classic questions in digital marketing is “Should my business be using a Pay-Per-Click (PPC) strategy or an organic Search Engine Optimization (SEO) strategy?” The fact is, done correctly both PPC and organic SEO can get you on the front page of...

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Mad Men still making a lot of commercial sense
  • 19
    Oct

Mad Men still making a lot of commercial sense

Deep thinking about the world of advertising can bring out the very worst in people - British novelist George Orwell considered it "the rattling of a stick in a swill bucket". More recently an American critic came to the conclusion that "society drives people crazy with lust and calls it advertising". But it takes more than a few...

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Programmatic video advertising spending to triple in 2015
  • 15
    Oct

Programmatic video advertising spending to triple in 2015

eMarketer forecasts that 59% of the $26.15 billion spent on US digital display ads this year will be transacted programmatically, but just 39% of US digital video ad dollars will be. But, programmatic video advertising adoption continues to grow. By 2017, that portion will move closer to the broader average for programmatic activity (72%), accounting for 65%, or...

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Boston Globe to expand relationship with programmatic advertising company OpenX
  • 23
    Sep

Boston Globe to expand relationship with programmatic advertising company OpenX

LOS ANGELES & NEW YORK – September 22, 2015 — OpenX, a leader in creating programmatic advertising marketplaces, and Boston Globe Media Partners (Boston Globe), a leading digital news provider, today announced an expanded relationship, with OpenX as the driving force for its programmatic digital advertising across Boston Globe’s properties. Boston Globe will leverage the OpenX Supply Side...

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Online video revenue soars in Europe
  • 21
    Sep

Online video revenue soars in Europe

A new study released by IHS and SpotX has found that revenue across Europe from online video jumped from €22-million in 2012 to €375-million in 2015. IHS forecasts that €2-billion, which is over half of all online video advertising revenue, will be generated programmatically by 2020. Programmatic video is the automation of ads through the use of algorithms...

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 Programmatic ad buying set to grow by 20% per year
  • 21
    Sep

Programmatic ad buying set to grow by 20% per year

US — Media buyer Carat has predicted that programmatic transactions in the US will account for 52% of non-search digital advertising by the end of 2015, and will continue to grow. Carat’s latest worldwide advertising expenditure forecasts for 2015 and 2016 predicts global advertising spend to grow by 4% in 2015 to US$529bn — a slight decline from...

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