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Gameloft Advertising Solutions and AppNexus Announce Global Partnership
  • 15
    Jan

Gameloft Advertising Solutions and AppNexus Announce Global Partnership

NEW YORK and PARIS, January 14, 2016 /PRNewswire/ -- -Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform- -Partnership Heralds AppNexus' Growing Mobile Monetization Business- Gameloft Advertising Solutions, a division of the leading digital and social game publisher Gameloft and AppNexus, the world's leading independent advertising technology company, today announced that AppNexus will serve as...

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Ad spending grows by 3.34%, with digital TV the big winner
  • 13
    Jan

Ad spending grows by 3.34%, with digital TV the big winner

As forecast, advertising expenditure last year grew by 3.34 per cent to Bt122.31 billion from Bt118.36 billion in 2014, according to the latest media survey by Nielsen (Thailand). The growth in advertising spending appeared to reflect the sluggish economy amid weak consumption. The leading media-research company reported that advertisers continued to spend on digital television, radio, cinemas, outdoor...

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Apple embraces face recognition firm Emotient
  • 8
    Jan

Apple embraces face recognition firm Emotient

CUPERTINO COMPANY Apple has reportedly used some of its money to buy a company that specialises in face recognition software. The Wall Street Journal and Bloomberg are all over this. So far we have not managed to get an official response from Apple on the move. Emotient, too, is mute. Emotient is not short of talk about its...

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The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising  Read from OnlineVideo.net's - The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising
  • 7
    Jan

The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising Read from OnlineVideo.net’s – The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising

Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the technology’s path will likely see broadcasters and agencies adopting the automation and data gathering efficiencies of programmatic transactions first, while real-time auctions lag some way...

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A Small Enterprise Cheat Sheet for Understanding Programmatic Advertising
  • 28
    Dec

A Small Enterprise Cheat Sheet for Understanding Programmatic Advertising

It’s been said that the hardest thing about B2B selling today is that customers don’t need you the way they used to. The abundance of online resources has changed the buyer’s journey forever, and while figures vary, at least 50 percent of the decision-making process is complete before the customer reaches out (some studies put that number as...

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Top 5 Mobile Ad Trends for 2016
  • 15
    Dec

Top 5 Mobile Ad Trends for 2016

With 2015 coming to a close in a matter of days, many marketing and advertising industry professionals are reflecting on the year that was and looking toward the year ahead. So what’s on tap for 2016? Recently, our colleagues at MAW caught up with the mobile ad ecosystem experts at Manage to discuss the what the future may...

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Former TV Buyer Gordon Gets With Programmatic
  • 15
    Dec

Former TV Buyer Gordon Gets With Programmatic

As a managing director at giant media buyer Magna Global, Todd Gordon was one of the most influential buyers of television advertising. In November, he jumped to programmatic ad company TubeMogul as general manager of programmatic TV. TV is becoming a much bigger art of TubeMogul’s portfolio. The company started its programmatic TV business a year ago and now...

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Advertisers lagging behind in use of programmatic
  • 4
    Dec

Advertisers lagging behind in use of programmatic

UK — A study has revealed that while 70% of the advertising ecosystem now use programmatic, just 50% of advertisers and 57% of advertising agencies report using the approach. The Reaching Full Potential report gathered responses from over 500 advertisers, media buying and advertising agencies, publishers and ad tech companies across Europe. It found that 93% of the...

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Microsoft announces solutions to help businesses modernize in the digital world
  • 3
    Dec

Microsoft announces solutions to help businesses modernize in the digital world

BARCELONA, Spain, Nov. 30, 2015 /PRNewswire/ -- Monday, at its annual Convergence EMEA conference, Microsoft Corp. introduced new innovations that will enable companies to succeed in a mobile-first, cloud-first world. Chief Marketing Officer Chris Capossela detailed new capabilities in Microsoft Office 365, including meetings and voice services in Skype for Business; announced the worldwide availability of its customer engagement solution,...

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As traditional ad networks become obsolete, media agencies bet big on programmatic ad space
  • 19
    Nov

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

There was a time when ad networks were considered manna from heaven by digital publishers and advertisers alike. Sadly, that scenario has changed drastically in recent years. The reasons behind it are many, say some ad tech executives we spoke with. From stymied evolution, to lack of investment in technology, to a failure to match to the scale...

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