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How real-time bidding will affect media companies
  • 24
    Nov

How real-time bidding will affect media companies

YOU are browsing for lampshades on a department store's website. You grow bored, and surf across to the website of your favourite daily newspaper. Mysteriously, the lampshades follow you: an advertisement for the same brand appears next to the article you are reading. Welcome to the world of real-time bidding, a cleverer and nosier way of selling advertising...

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