We manage your Campaign to let the user have an excellent brand experience, planning the frequency capping avoiding to bombard the user with messages that might cause a negative and invasive experience. Therefore we constantly monitor the frequency with which messages are shown to be able to determine strategies and subsequent re- targeting. All data captured during the course of the campaign will be at your disposal and you will be reported daily in our report: impressions shown, InScreen impressions, click- through rates, engagement rate, engagement time, playtime video and more. Obviously we monitor the costs so that we can calculate the Return on Investment (ROI) and define the budget for the next investment, focused on the results that will determine then an even higher ROI and a margin of dispersion Impressions and budgets naturally lower than the previous campaign.