• Posted by:
• KDB
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I have never bought the notion of a division between the programmatic practices we are marvelling at today and the supposed golden age of creative advertising, typified by the 1950s or 80s. At the recent Guardian Changing Media Summit, BBH founder Sir John Hegarty described both Michelangelo’s Sistine chapel and the process of salesmanship, equally, as “art”. He’s...

• Posted by:
• KDB
• No Comments

I have never bought the notion of a division between the programmatic practices we are marvelling at today and the supposed golden age of creative advertising, typified by the 1950s or 80s. At the recent Guardian Changing Media Summit, BBH founder Sir John Hegarty described both Michelangelo’s Sistine chapel and the process of salesmanship, equally, as “art”. He’s...

• Posted by:
• KDB
• No Comments

I have never bought the notion of a division between the programmatic practices we are marvelling at today and the supposed golden age of creative advertising, typified by the 1950s or 80s. At the recent Guardian Changing Media Summit, BBH founder Sir John Hegarty described both Michelangelo’s Sistine chapel and the process of salesmanship, equally, as “art”. He’s...

• Posted by:
• KDB
• No Comments

I have never bought the notion of a division between the programmatic practices we are marvelling at today and the supposed golden age of creative advertising, typified by the 1950s or 80s. At the recent Guardian Changing Media Summit, BBH founder Sir John Hegarty described both Michelangelo’s Sistine chapel and the process of salesmanship, equally, as “art”. He’s...

• Posted by:
• KDB
• No Comments

Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience Engine platform deterministically links and matches data...

• Posted by:
• KDB
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Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience Engine platform deterministically links and matches data...

• Posted by:
• KDB
• No Comments

Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience Engine platform deterministically links and matches data...

• Posted by:
• KDB
• No Comments

Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience Engine platform deterministically links and matches data...

• Posted by:
• KDB
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A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth. The findings, from Eyeota, come as part of its first annual Index looking at audience data spend within programmatic. Key trends include: • Finance, Automotive and Electronics & Computers were...

• Posted by:
• KDB
• No Comments

A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth. The findings, from Eyeota, come as part of its first annual Index looking at audience data spend within programmatic. Key trends include: • Finance, Automotive and Electronics & Computers were...