Bollywood studios eye profits on the back of indian smartphone boom
  • 6
    Апр

Bollywood studios eye profits on the back of indian smartphone boom

MUMBAI: India's all-singing, all-dancing movie hits capture the attention of hundreds of millions of fans - but they generate precious little in box office profits for the world's largest cinema industry. Now, with smartphone sales booming and India preparing for nationwide 4G Internet access, India's film and TV industry hopes the ease of tapping your phone for the...

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Trends 2016: The rise of Ad technology
  • 6
    Апр

Trends 2016: The rise of Ad technology

Businesses need to keep their customers’ needs in mind and address them in a timely manner. Consumers are ever demanding and impatient in the information age, where if business A doesn’t meet their expectations they will move on to business B in a blink of an eye. In this environment, what a marketer needs is to foster loyalty...

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AOL Goes ‘Self-Serve’ With Programmatic TV
  • 6
    Апр

AOL Goes ‘Self-Serve’ With Programmatic TV

Timed ahead of the 2016 Upfronts, AOL is pushing deeper into the programmatic TV sector with a “self-serve” buying platform. AOL, acquired by Verizon last June, said the new self-serve module extends its ONE by AOL: TV managed module that was launched in 2014 and is part of its “unified” programmatic platform, ONE by AOL,introduced about a year...

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A Guide to Programmatic Advertising for Financial Marketers
  • 4
    Апр

A Guide to Programmatic Advertising for Financial Marketers

According to the IAB, the financial sector spent over $7.19 billion on display advertising in 2015. This figure reflects a massive shift in the industry — two out of every five financial institutions in the U.S. say they will move 20-40% of their offline budgets to digital in the next two years. The advent of programmatic advertising (the automated...

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Programmatic advertising the weapon for TV networks to fight Google?
  • 4
    Апр

Programmatic advertising the weapon for TV networks to fight Google?

Advertising to somebody who is more likely to buy a particular product seems like a no-brainer. The problem historically for television, which still remains the dominant medium – with 88 per cent of video viewing still done on a TV set – is that digital behemoths, led by Google, which owns YouTube, and Facebook, have been perceived to...

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Instagram Extends Video Ads To 60 Seconds
  • 30
    Мар

Instagram Extends Video Ads To 60 Seconds

Instagram today announced that it began running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Until now, the maximum length for video ads was 30 seconds, already longer than the 15-second videos users are allowed to post. Instagram tells me that “We recognize that advertisers have a variety of creative resources and want to bring...

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Virtual Reality Branches Off into Specialized Content Niches, Publishers Poised to Capitalize
  • 25
    Мар

Virtual Reality Branches Off into Specialized Content Niches, Publishers Poised to Capitalize

Even if you missed the Time Magazine cover article last August, weren't able to attend CES 2016, or have overlooked the countless headlines, posts and tweets about it over the past several months, it's hard to ignore the facts: Virtual reality is a reality, and VR technology has captured the awe and imagination of consumers hungry for a...

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Gameloft restructure hits bottom line
  • 24
    Мар

Gameloft restructure hits bottom line

Gameloft said its 2015 strategic plan, including a global reorganisation of teams and “significant cost cutting measures”, has started to “bear fruit”. The company’s full-year loss of €24.2 million compared with a prior year loss of €6.4 million, on revenue of €256 million, an increase of 13 per cent year-on-year.Michel Guillemot, CEO, said that the restructure affected almost 20 per cent of the company’s staff, with 850 positions closed, with charges weighing...

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Programmatic TV? Not in 2016, though data-driven TV buying is hot
  • 24
    Мар

Programmatic TV? Not in 2016, though data-driven TV buying is hot

In the digital advertising world, the big story over the past few years has been programmatic. Such automated buying was just a blip a few years ago, but now represents the majority of sales for display advertising. Can the same happen to TV? The answer is, "It depends." If you take the long view, programmatic TV will likely...

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Varick Media Management Partners With Zemanta
  • 23
    Мар

Varick Media Management Partners With Zemanta

Programmatic advertising company Varick Media Management announced today its integration with Zemanta, a native DSP. With this partnership, Varick will be able to purchase native ads programmatically across inventory sources, formats and devices to reach a brand's target audience. According to eMarketer, over 50% of advertisers think that access to native inventory is one of the most important...

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