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Yahoo said that it video revenues grew by approximately 60% in the second quarter, as it worked to transition to Brightroll’s programmatic advertising platform. Speaking on the internet firm’s Q2 earnings call, Yahoo’s chief financial officer Kenneth Goldman said: “We saw strong sequential growth from video as our integrated BrightRoll plus Yahoo! sales efforts are resulting in new...

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Real-time bidding, also simply known as “RTB”, has taken over the online advertising space. According to a report by the Association of Online Publishers, RTB will account for 27 per cent of US ad spend and 25 per cent in the UK by 2015, having more than doubled since 2011.Its popularity is undeniable, but what if you’re unsure...

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One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market. Global Real-time Bidding-based Ad Display Market 2012-2016...

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Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau. The IAB’s "Media Owner Sales Techniques" study, conducted by research consultancy MTM, reveals 45 per cent of display ads across the internet were traded programmatically last year. This is up...

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Television networks are wrapping up their “upfront” sales negotiations ahead of the fall season against a bleak backdrop. TV ad spending dropped 5% in the second quarter, according to new data from Standard Media Index, which reports on 80% of U.S. ad agency spending. TV ad spending dropped 5% in the second quarter, according to new data from Standard Media Index, which...

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In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known companies with global influence. However, forward-thinking...

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A takeover of the $US600 billion ($813 billion) global media advertising sector by machines through “programmatic” trading exchanges has won over The Boston Consulting Group in a new report. BCG says that Australia leads the world in programmatic advertising and there are significant revenue, profit and margin improvements for publishers if they automate their inventory management and trading...

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Data management platforms (DMPs) are playing an increasingly important role in supporting effective, programmatically-driven, marketing and advertising, according to research released today by Econsultancy and Oracle Marketing Cloud. More than two-thirds of marketers (68%) surveyed by Econsultancy agreed that DMPs are ‘key to the future of programmatic advertising’, while the same percentage said they had successfully used data...

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Berlin-based mobile marketing firm glispa has supersized its mobile userbase, claiming that developers now have access to over half the world’s smartphone users through its gNative advertising platform. Having recently scored $77 million investment from Market Tech Holdings, gNative is glispa’s new ad solution that is said to increase customer value through native ad placement. Shh, glispa it...

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Programmatic display spending up 33% year-over-year: Report Dive Brief: Recent Q2 research found programmatic display ad spending is up 33% over last year; at 45%, retargeting is the main tactic used for ads shown. The auto-vertical had the largest increase in spending at 94%. Among platforms, Facebook was up 48%, while Google’s display ads fell 9%. Dive Insight: IgnitionOne’s research,...