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Will Programmatic Ad Planning Finally Become More Art Than Science?
  • 6
    Jun

Will Programmatic Ad Planning Finally Become More Art Than Science?

I have never bought the notion of a division between the programmatic practices we are marvelling at today and the supposed golden age of creative advertising, typified by the 1950s or 80s. At the recent Guardian Changing Media Summit, BBH founder Sir John Hegarty described both Michelangelo’s Sistine chapel and the process of salesmanship, equally, as “art”. He’s...

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Experian Launches Audience Management Platform To Make Programmatic TV A Reality
  • 3
    May

Experian Launches Audience Management Platform To Make Programmatic TV A Reality

Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience Engine platform deterministically links and matches data...

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State of the data nation: Biggest programmatic ad spenders revealed
  • 12
    Apr

State of the data nation: Biggest programmatic ad spenders revealed

A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth. The findings, from Eyeota, come as part of its first annual Index looking at audience data spend within programmatic. Key trends include: • Finance, Automotive and Electronics & Computers were...

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Marketers mustn’t be afraid to click on ads
  • 11
    Apr

Marketers mustn’t be afraid to click on ads

There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for our industry, would it hurt to consider, on a lighthearted note, that one shouldn’t be afraid to click on ads? I plan to click on more ads going forward, and in support of...

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iHeartRadio welcomes programmatic ad sales
  • 11
    Apr

iHeartRadio welcomes programmatic ad sales

Dive Brief: Jelli, a radio advertising platform, has partnered with iHeartRadio bringing the streaming music service’s entire ad inventory available programmatically. Jelli’s SpotPlan for Advertisers offers programmatic ad buying for radio ads across the country, allowing marketers to target radio audiences similar to digital and TV programmatic ad buys. Adding radio to programmatic advertising is a logical extension...

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Bollywood studios eye profits on the back of indian smartphone boom
  • 6
    Apr

Bollywood studios eye profits on the back of indian smartphone boom

MUMBAI: India's all-singing, all-dancing movie hits capture the attention of hundreds of millions of fans - but they generate precious little in box office profits for the world's largest cinema industry. Now, with smartphone sales booming and India preparing for nationwide 4G Internet access, India's film and TV industry hopes the ease of tapping your phone for the...

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Trends 2016: The rise of Ad technology
  • 6
    Apr

Trends 2016: The rise of Ad technology

Businesses need to keep their customers’ needs in mind and address them in a timely manner. Consumers are ever demanding and impatient in the information age, where if business A doesn’t meet their expectations they will move on to business B in a blink of an eye. In this environment, what a marketer needs is to foster loyalty...

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AOL Goes ‘Self-Serve’ With Programmatic TV
  • 6
    Apr

AOL Goes ‘Self-Serve’ With Programmatic TV

Timed ahead of the 2016 Upfronts, AOL is pushing deeper into the programmatic TV sector with a “self-serve” buying platform. AOL, acquired by Verizon last June, said the new self-serve module extends its ONE by AOL: TV managed module that was launched in 2014 and is part of its “unified” programmatic platform, ONE by AOL,introduced about a year...

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A Guide to Programmatic Advertising for Financial Marketers
  • 4
    Apr

A Guide to Programmatic Advertising for Financial Marketers

According to the IAB, the financial sector spent over $7.19 billion on display advertising in 2015. This figure reflects a massive shift in the industry — two out of every five financial institutions in the U.S. say they will move 20-40% of their offline budgets to digital in the next two years. The advent of programmatic advertising (the automated...

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Programmatic advertising the weapon for TV networks to fight Google?
  • 4
    Apr

Programmatic advertising the weapon for TV networks to fight Google?

Advertising to somebody who is more likely to buy a particular product seems like a no-brainer. The problem historically for television, which still remains the dominant medium – with 88 per cent of video viewing still done on a TV set – is that digital behemoths, led by Google, which owns YouTube, and Facebook, have been perceived to...

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