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Sky Invests $10 Million in Programmatic Ad Tech Firm DataXu
  • 1
    Feb

Sky Invests $10 Million in Programmatic Ad Tech Firm DataXu

The pan-European pay TV giant has been investing in a slew of technology companies. Pan-European pay TV giant Sky said Monday it has invested $10 million in DataXu, a Boston-based provider of programmatic advertising analytics software. The deal is the latest example of Sky taking a stake in technology companies, including in the U.S. The companies didn't detail...

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Report: Google’s Project SkyBender tests Internet drones at New Mexico spaceport
  • 1
    Feb

Report: Google’s Project SkyBender tests Internet drones at New Mexico spaceport

The latest twist in the race to provide high-speed Internet access from above comes in the form of a report in The Guardian, to the effect that a hush-hush Google project called SkyBender is testing drones in the skies above Spaceport America in New Mexico. The Guardian says it’s obtained documents laying out how high-altitude drones could relay gigabits...

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Yahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ List
  • 29
    Jan

Yahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ List

Yahoo CEO Marissa Mayer has a list. And on it are exactly three options, according to numerous sources close to the situation: Invest/Maintain/Kill. You get the idea pretty quickly — and that is now the guiding force behind the restructuring of the Silicon Valley Internet giant, which has begun slowly at the company with Mayer’s old trick of...

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Google reportedly paid Apple $1B to be default search engine on iPhones
  • 26
    Jan

Google reportedly paid Apple $1B to be default search engine on iPhones

How important is it to Google to be the first place iPhone users go to for search results? Important enough that the Web giant reportedly pays its biggest rival in mobile big bucks for the privilege. The search giant paid Apple $1 billion in 2014 to keep its search bar on iOS devices, according to a Bloomberg examination...

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Facebook to Open First Data Center in Ireland
  • 26
    Jan

Facebook to Open First Data Center in Ireland

Facebook is opening its first data center in Ireland. Located near Dublin, in Clonee, County Meath, the new high-tech venue will be powered by 100 percent renewable energy, thanks to infrastructure designed and built as part of the industry-wide Open Compute Program. "This will help us reach our goal of powering 50 percent of our infrastructure with clean...

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Sony Brings PlayStation and Network Services Under One Roof
  • 26
    Jan

Sony Brings PlayStation and Network Services Under One Roof

Sony Corp. is sharpening its focus on streaming and online game services with a consolidation of its PlayStation hardware, software and network operations under one roof. Sony Interactive Entertainment LLC will begin operations from April 1, based in San Mateo, California, the Tokyo-based parent said in a statement on Tuesday. Andrew House, who has led Sony’s video game unit,...

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Gameloft Advertising Solutions and AppNexus Announce Global Partnership
  • 15
    Jan

Gameloft Advertising Solutions and AppNexus Announce Global Partnership

NEW YORK and PARIS, January 14, 2016 /PRNewswire/ -- -Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform- -Partnership Heralds AppNexus' Growing Mobile Monetization Business- Gameloft Advertising Solutions, a division of the leading digital and social game publisher Gameloft and AppNexus, the world's leading independent advertising technology company, today announced that AppNexus will serve as...

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Ad spending grows by 3.34%, with digital TV the big winner
  • 13
    Jan

Ad spending grows by 3.34%, with digital TV the big winner

As forecast, advertising expenditure last year grew by 3.34 per cent to Bt122.31 billion from Bt118.36 billion in 2014, according to the latest media survey by Nielsen (Thailand). The growth in advertising spending appeared to reflect the sluggish economy amid weak consumption. The leading media-research company reported that advertisers continued to spend on digital television, radio, cinemas, outdoor...

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Is Digital A Threat Or Opportunity For New York Times Co (NYSE:NYT)?
  • 12
    Jan

Is Digital A Threat Or Opportunity For New York Times Co (NYSE:NYT)?

In the last reported quarter, New York Times Co (NYSE:NYT)’s results were fairly encouraging. Both revenue and earnings exceeded the consensus estimates, thanks in part to better than expected print advertising and strong digital subscription trends. However, digital advertising revenue plunged 5% in the quarter amid threat from ad blocking software. Digital is shaking up legacy publications, but...

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4C launches SaaS product for programmatic TV Synced Ads across channels
  • 11
    Jan

4C launches SaaS product for programmatic TV Synced Ads across channels

4C has announced the release of its SaaS TV Synced Ads product at the Consumer Electronics Show. The new self-service portal empowers 4C clients to synchronise campaigns programmatically across TV, Digital, and Mobile channels. Through 4C, marketers can deliver online display banners, video, rich media as well as search and social ads on second screens (smartphones, tablets, laptops and...

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