Case Studies

THEY ALL BELIEVE IN THE REVOLUTION

RTB Sky UK

RTB Planning since 2011

Thanks to the RTB planning approach, Sky UK has registered sales rating increase from the 2% to the 18% in the last 9 months.

In 2014, they achieved the following results:
Costs reduction of 20%
Conversion rate increase of 160%
Reduced 5 times the amount of impressions displayed to each user

In the third trimester of 2014, the CPA reached a lower level than PM.
Media Plan in 2015:
Consolidating (reinforcing) furthermore the display planning
Paying closer attention to the ARPU (Average Revenue Per User) measures
Increasing the RTB planning by the 50%.

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BEST BUY

ROI Increase by 5% in 14 days

Best Buy is the electronic stores’ global leader that makes special offers to online shoppers.

In 2014, they achieved the following results:
ROI Increased of 5% in 14 days
Sales increased of 5%
CTR reached the 0,57%
Considering the great success of this campaign, Best Buy will also launch a retargeted and more specific campaign for Carphone Warehouse brand.
Media plan 2015:
Reducing the CPA
Increasing the brand awareness in the UK by RTB planning approach.

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REISS

Cutting off by 63% the CPA cots

Reiss’ goals were very clear: leading quality costumers to their website and then increasing the online sales.

In 2014, they achieved the following results:
200% of ROI
Cutting off 63% of the CPA costs
The website has doubled the number of registered users
Thanks to RTB planning approach, Reiss has not just entirely achieved its goals but it has actually gained even more then what expected.
Media Plan 2015:
Extending the demographic area for the RTB campaign
Increasing the RTB planning by the 60%

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WAYFAIR

Since ever with RTB

WAYFAIR is the online furnishing sales leader in USA. It has planned by RTB approach since the very beginning of its business.

In 2014, they achieved the following results:
CTR rised of 30% compared to 2013
50% reduction of CPA target
Reduced 4 times the amount of impressions displayed to each user

Wayfair keeps investing on RTB campaign to increase both sales and traffic on its website, expanding up to the 50% the ROI compared to the previous campaign’s results.

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CONTIKI TRAVEL

25% reduction of CPA in 1 year

CONTIKI TRAVEL is a British tour operator specialised in 18-35 years old travellers.

In 2014, they achieved the following results:
Brand Awareness
CPA reduction from £ 56,42 to £ 41,71
Video Banner Campaign added a 2.35% CTR
CONTIKI TRAVEL has increased the investment on RTB campaign to expand sales and traffic on its website, rising up to the 30% the ROI compared to the previous campaign’s results.
Media plan 2015:
Increasing retargeting RTB campaigns
Increasing brand awareness by RTB planning

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